GLYNIT is an Amsterdam based brand established in 2021. The brand name GLYNIT is derived from cultural icon Elinor Glyn’s legacy, who was the founder of the popular term ‘It’. Glyn described ‘It’ as ’’what makes someone attractive to others’’. The GLYNIT designs always translate that ‘it-bag’ feeling.

For some 90's. For some, going crazy with colours. For some, girly. For some, daring. For some, chunky. For us, driven by emotion and authenticity. 

GLYNIT is known for its playful and colorful aesthetics. The DNA is about standing out, brightening up and emphasizing your inner hedonist. Each collection is carefully crafted to elevate any wardrobe. GLYNIT plays with different textures and a wide range of materials, in order to push limits and always innovate the design approach. Unusual shapes, a dynamic use of colours and unexpected materials will always be an important part of the collection.

GLYNIT is available in stores worldwide including Selfridges, Printemps and ASOS.